Web Developer Portfolio

Digital Marketing Agency Experience

As a web developer specializing in digital marketing at Silverback Strategies, I had the privilege to be at the intersection of design, functionality, and marketing strategy. My role was pivotal in transforming ideas into captivating online experiences, ensuring every landing page and front-end component aligned with our client’s objectives and audience expectations.

Website Reskinning: American for Prosperity

As a web developer of the Silverback Strategies team, I led the effort to redesign the American for Prosperity (AFP) website. The goal was to refresh the site’s look and functionality based on new designs created by our internal design team.
Technical Details

Platform: WordPress
Technologies Used: HTML, CSS, JavaScript, PHP

Challenges & Solutions
Seamless Integration: The main challenge was to smoothly merge the new design with the existing website structure. I carefully managed the PHP templates to ensure that the site continued to function well after the redesign.
Design Collaboration: Effective teamwork with our design team was crucial. Together, we translated detailed design elements into a cohesive and user-friendly web layout, aiming for an engaging user experience.

Landing Pages & Interior Pages

In my role, I work closely with the client’s design team and our own designers to create the landing and inner pages for New Perspective. Our goal was to build a strong online presence that reflected the brand’s values and enhanced user interaction.

Technical Details
Platform: WordPress, Shopify
Page Builder: Elementor, Divi, WPBakery, ACF, Custom Blocks
Technologies Used: HTML, CSS, JavaScript, PHP
Key Contributions
Design Collaboration: Our teams worked well together, addressing design details to produce a unified and visually appealing online experience.
Page Builder Expertise: Utilizing a range of page builders, including Elementor, I developed dynamic layouts and interactive features that enhance user engagement and fortify the brand’s presence.

Ad Hoc Projects, Website Performance, Technical SEO, and Marketing Email Templates

At Silverback Strategies, my role is multifaceted, encompassing a diverse array of tasks essential for enhancing client outcomes and elevating digital performance:

Ad Hoc Projects: I regularly collaborate on various ad hoc projects, addressing specific client needs and adapting to the evolving digital landscape. My involvement spans website assessments, performance enhancements, and custom digital solutions crafted to tackle unique challenges.

Website Performance: Understanding the importance of website speed and efficiency, I proactively optimize site performance. This includes detailed analysis, identifying areas for improvement, working on Core Web Vitals improvement and implementing changes to enhance site speed, adaptability, and user experience.

Technical SEO: In the ever-changing domain of SEO, I played a hands-on role in executing technical tasks to enhance website visibility and search engine compatibility. This involved implementing meta tags, optimizing site structures, managing redirects, and ensuring that technical aspects aligned with best practices to support improved search engine rankings.

Marketing Email Templates: While I didn’t design the templates, my involvement in the email marketing process was focused on technical aspects. I ensured that email templates were correctly coded, tested for compatibility across devices and email clients, and optimized for deliverability and user experience. I worked closely with the marketing team to troubleshoot any technical issues and ensure seamless email campaign execution.

Overall, my role at Silverback Strategies is diverse, involving a mix of specific projects and broader digital strategies. Whether improving website performance, optimizing technical SEO, or building email templates, my goal is always to deliver quality results and build strong client relationships through innovative and collaborative efforts.

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